Branding. We have all heard of it but do we really know what it means?
The simplest way to put it is, your brand is your promise to your customer. It tells them what they can expect from you, your products and services and it tells your customers what makes you different from your competition. Your brand comes from who you are and who you want to be and having an effective brand strategy can give you a major edge in today’s market.
It is one of the most important aspects of any business, large or small, retail or B2B. So how does branding affect a small business like yours?